Everything About Emma Grede

Entrepreneur and brand builder co-founder of Good American, founding partner of Skims, and advocate for inclusive, sustainable fashion.

Bio

Emma Grede is a trailblazing entrepreneur and investor. She’s best known as the co-founder and CEO of Good American, a fashion brand built on body positivity and size inclusivity. She’s also a founding partner of SKIMS, the shapewear company she launched with Kim Kardashian.

Emma co-founded Safely, a plant-based cleaning brand, and serves as Chairwoman of the Fifteen Percent Pledge, which supports Black-owned businesses. Her brands have generated billions in value and her leadership reflects a deep commitment to representation, equity, and smart, scalable growth.

Known For

Co-Founded Full-Sized Fashion Brand Good American

In 2016, Emma Grede founded Good American alongside Khloé Kardashian. It’s a denim and apparel label that champions size inclusivity. The brand launched with over $1 million in sales on day one and reached approximately $200 million in revenue by 2022.

Launched Skims and Won Industry Awards.

As founding partner and Chief Product Officer of Skims launched in 2019 with Kim and Jens Grede Emma helped build a $4 billion shapewear and loungewear empire. Skims earned major industry honors, including Amazon Fashion’s Innovation Award at the CFDA Awards.

Built and Exited a Marketing Agency (ITB Worldwide)

At just 26, Grede founded ITB Worldwide, a talent management and marketing agency. The company was acquired by Rogers & Cowan in 2018, marking her first successful exit and establishing her foundation in brand-building and partnerships.

Co-Founded Environmental and Inclusive Consumer Brands

Emma co-founded Safely, a plant-based cleaning brand with Kris Jenner and Chrissy Teigen, which launched in 2021. She later co-developed Off Season, a sportswear line created in partnership with NFL player Kristin Juszczyk and Fanatics, launching in January 2025.

Emma's Social Impact

Emma Grede’s influence reaches beyond her successful business ventures. As a champion of diversity and inclusion, she has been instrumental in reshaping the fashion industry’s approach to body image and representation. Good American, under her leadership, has set new standards for inclusivity, offering a wide range of sizes and promoting body confidence for women of all shapes and backgrounds.

In addition to her work in fashion, Emma is a vocal advocate for entrepreneurship and women’s empowerment. Through her various platforms and partnerships, she supports initiatives that encourage women to pursue their business dreams and create meaningful change in their communities. Emma’s commitment to social impact is evident in her work, making her a role model for aspiring entrepreneurs who seek to blend business success with positive social influence.

Success isn’t just about the bottom line; it’s about making a positive impact on the world.

Virgil's Favorites

What They Don’t Teach You at Harvard Business School: Notes from a Street-smart Executive by Mark McCormack

What They Don’t Teach You at Harvard Business School: by Mark McCormack

This book offers practical insights into real-world business strategies that go beyond traditional academic teachings, making it a must-read for aspiring entrepreneurs.

Principles: Life and Work by Ray Dalio

Principles: Life and Work by Ray Dalio

Dalio shares the principles that have guided his career and personal life, emphasizing the importance of transparency, truth, and continuous learning in achieving success.

Good to Great: Why Some Companies Make the Leap and Others Don't" by Jim Collins

Good to Great: by Jim Collins

This book explores what differentiates successful companies from their competitors, offering valuable lessons for anyone looking to build a sustainable and impactful business.

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