Entrepreneur and brand builder co-founder of Good American, founding partner of Skims, and advocate for inclusive, sustainable fashion.
Emma Grede is a trailblazing entrepreneur and investor. She’s best known as the co-founder and CEO of Good American, a fashion brand built on body positivity and size inclusivity. She’s also a founding partner of SKIMS, the shapewear company she launched with Kim Kardashian.
Emma co-founded Safely, a plant-based cleaning brand, and serves as Chairwoman of the Fifteen Percent Pledge, which supports Black-owned businesses. Her brands have generated billions in value and her leadership reflects a deep commitment to representation, equity, and smart, scalable growth.
In 2016, Emma Grede founded Good American alongside Khloé Kardashian. It’s a denim and apparel label that champions size inclusivity. The brand launched with over $1 million in sales on day one and reached approximately $200 million in revenue by 2022.
As founding partner and Chief Product Officer of Skims launched in 2019 with Kim and Jens Grede Emma helped build a $4 billion shapewear and loungewear empire. Skims earned major industry honors, including Amazon Fashion’s Innovation Award at the CFDA Awards.
At just 26, Grede founded ITB Worldwide, a talent management and marketing agency. The company was acquired by Rogers & Cowan in 2018, marking her first successful exit and establishing her foundation in brand-building and partnerships.
Emma co-founded Safely, a plant-based cleaning brand with Kris Jenner and Chrissy Teigen, which launched in 2021. She later co-developed Off Season, a sportswear line created in partnership with NFL player Kristin Juszczyk and Fanatics, launching in January 2025.
Emma Grede’s influence reaches beyond her successful business ventures. As a champion of diversity and inclusion, she has been instrumental in reshaping the fashion industry’s approach to body image and representation. Good American, under her leadership, has set new standards for inclusivity, offering a wide range of sizes and promoting body confidence for women of all shapes and backgrounds.
In addition to her work in fashion, Emma is a vocal advocate for entrepreneurship and women’s empowerment. Through her various platforms and partnerships, she supports initiatives that encourage women to pursue their business dreams and create meaningful change in their communities. Emma’s commitment to social impact is evident in her work, making her a role model for aspiring entrepreneurs who seek to blend business success with positive social influence.
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