Case Studies

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Five Guys Case Study

How Five Guys Refuses to Franchise Cheap and Why That’s the Point

Five Guys has no freezers and no heat lamps. Everything is fresh. Everything is made to order. And...
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Chipotle Case Study

How Chipotle Rebuilt Trust After a Food Safety Crisis and Came Back Stronger

Chipotle's stock fell 50% after a series of food safety outbreaks in 2015-2016. Here's how they came back...
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Buc-ee's Case Study

How Buc-ee’s Turned a Gas Station Into a Road Trip Destination

Buc-ee's isn't a gas station. It's a destination that happens to have gas pumps. Here's how a Texas...
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Sonic Case Study

How Sonic Turned a 1950s Drive-In Into a $1B Franchise Empire Without Changing the Vibe

Sonic looks like a nostalgia play. It is actually one of the most efficient beverage businesses in fast...
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Nubank Case Study

How Nubank Built Latin America’s Largest Bank Without a Single Branch

Nubank started in Brazil when banks were charging 400% APR and the average account opening took 45 days....
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In-N-Out Case Study

How In-N-Out Burger Stayed Private and Built a Cult Worth More Than Most Public Chains

In-N-Out has never gone public, never franchised cheap, and never expanded faster than its culture could handle. The...
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Quiktrip Case Study

How QuikTrip Became America’s Favorite Convenience Store by Treating Employees Like Assets

QuikTrip consistently ranks as one of America's best places to work — and also one of its best-run...
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Dollar Shave Club Case Study

How Dollar Shave Club Dethroned Gillette With a $4,500 Video

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Spanx Case Study

How Spanx Bootstrapped to $1B With Zero Advertising

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Airbnb Case Study

How Airbnb Survived Near-Death by Selling Cereal

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