Everything About Grant Cardone

Entrepreneur, best-selling author, and real estate mogul known for his high-energy sales training, 10X growth philosophy, and a multi-billion-dollar property portfolio.

Bio

Grant Cardone is a globally recognized entrepreneur, sales expert, author, and motivational speaker. Known for his dynamic approach to business and personal development, Grant has built a massive following through his books, online content, and live events. As the founder of Cardone Capital, he has amassed a multi-billion-dollar real estate portfolio, solidifying his reputation as a leading figure in both sales and real estate investing. His “10X” philosophy encourages individuals to set massive goals and take massive actions, making him a powerful influencer in the world of entrepreneurship.

Known For

Built a $5 Billion Real Estate Portfolio

Grant Cardone is the founder and CEO of Cardone Capital, a real estate investment firm that manages over $5 billion in multifamily properties across the U.S. He started investing in real estate in his late twenties and has since scaled his portfolio to include thousands of apartment units. His investment model has made real estate accessible to everyday investors through crowdfunding-style offerings.

Founded Cardone Training Technologies (CTTI)

Grant established Cardone Training Technologies to help businesses and professionals master sales, leadership, and growth strategies. Today, CTTI serves over 850,000 clients worldwide, including Fortune 500 companies. His training programs are used in industries ranging from automotive to insurance, and have made him a go-to authority on high-performance sales.

Authored Multiple Best-Selling Business Books

Grant is the author of several best-selling books, including The 10X Rule, Sell or Be Sold, and If You’re Not First, You’re Last. These books have sold millions of copies and inspired the global “10X Movement,” which encourages individuals to set goals that are 10 times greater than what they think is possible. His writing combines practical strategies with high-energy motivation. 

Starred in Discovery’s Undercover Billionaire

In 2021, Grant appeared on Season 2 of Undercover Billionaire, where he was dropped into a city with only $100, a cell phone, and no contacts. His challenge was to build a million-dollar business in 90 days. His performance on the show highlighted his resourcefulness, risk tolerance, and unwavering belief in the power of mindset and action.

Grant's Impact

Grant Cardone has made a profound impact on the entrepreneurial and sales communities through his relentless focus on the “10X” principle. His content, which spans books, podcasts, online courses, and live events, inspires individuals to push beyond their limits and achieve extraordinary results. By advocating for massive action and unwavering commitment to success, Grant has empowered countless people to take control of their lives and build thriving businesses.

Grant’s influence extends beyond his personal brand and businesses. His philanthropic efforts, particularly in education and mentorship, demonstrate his commitment to giving back. Through initiatives like the Grant Cardone Foundation, he has provided resources and opportunities for underserved communities, further amplifying his impact on the world. 

Your greatness is limited only by the investments you make in yourself.

Books by Grant

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The 10X Rule: The Only Difference Between Success and Failure

In this book, Cardone introduces the concept of “10X” thinking, which involves setting goals that are ten times greater than what you believe you can achieve and taking massive action to accomplish them.

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Sell or Be Sold: How to Get Your Way in Business and in Life

This book emphasizes the importance of mastering the art of selling in all areas of life, whether in business or personal endeavors, providing practical strategies for closing deals and influencing others.

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Be Obsessed or Be Average

Cardone encourages readers to harness their obsessions and channel them into achieving extraordinary success, rather than settling for mediocrity.

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The Closer's Survival Guide

A comprehensive guide for sales professionals, this book offers detailed techniques for closing deals and overcoming objections, making it a must-read for anyone in sales.

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If You're Not First, You're Last

This book focuses on the importance of taking aggressive action in business to dominate your market, especially during challenging economic times.

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Build an Empire

Cardone shares his strategies for building wealth and creating an empire, offering insights into real estate investment, scaling businesses, and achieving financial independence.

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The Millionaire Booklet

A concise guide that outlines the steps to becoming a millionaire, emphasizing the importance of financial literacy, investing, and creating multiple streams of income.

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