Media visionary, pioneer of Mandarin broadcasting, founder of Phoenix TV, and bridge-builder between China and the world.
Liu Changle is a prominent media entrepreneur and business leader, widely recognized as the founder of Phoenix Satellite Television. Born in Shanghai and educated at the Communication University of China, Liu began his career as a military journalist before transitioning into private enterprise.
In 1996, he founded Phoenix TV in Hong Kong with a vision to create a global Mandarin-language media network that would serve as a cultural bridge for the Chinese diaspora.
Under his leadership, Phoenix grew from a single channel into a multi-platform media empire spanning satellite TV, digital media, and publishing. His commitment to high-quality, innovative journalism has earned him numerous international honors, including the International Emmy® Directorate Award.
In 1996, Liu Changle co-founded Phoenix Satellite Television, replacing the Star Chinese Channel. His strategic direction transformed it into a globally renowned transnational multimedia group, reaching Chinese audiences in over 150 countries and regions.
Liu revolutionized the industry by creating a platform that brought together media professionals from Mainland China, Hong Kong, and Taiwan. His “global perspective” strategy established Phoenix as a credible, neutral voice in Chinese-language broadcasting.
As a respected figure in international media, Liu served as the Chairman of the iEMMYs Festival for multiple years. His leadership in the International Academy of Television Arts & Sciences helped elevate the global profile of Asian television production.
Beyond media, Liu achieved significant early business success in petroleum and infrastructure. He famously realized his goal of “breaking even within three years and going public within four” for Phoenix TV, showcasing his formidable business acumen.
Throughout his career, Liu has been dedicated to education, serving as a visiting professor and board member for several prestigious universities, including Nanjing University and Tongji University. He has used his platform to mentor the next generation of communicators.
Liu Changle’s influence extends far beyond the newsroom. As a businessman who “went into the sea” to build his own fortune, he represents the rise of private entrepreneurship in the modern Chinese era. He is passionately devoted to creating a global Chinese community engaged in dialogue with the world, emphasizing the importance of cultural integrity and humanistic values over purely commercial gain.
Liu is also deeply committed to philanthropy and social responsibility. He has supported initiatives in healthcare and education, and during his military service, he was noted for his bravery in disaster relief efforts, including the Tangshan earthquake. His belief in the power of media to foster a “harmonious society” underscores his dedication to using entrepreneurship as a tool for positive social change.
A media professional must have a global perspective and a profound sense of responsibility to society.
This book offers a comprehensive guide to the philosophy and mindset that drive successful business dealings in China, exploring the importance of relationships and cultural nuances.
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