The Paris 2024 Olympic Games have just wrapped up, leaving a lasting impact on sports, business, and culture. Such games were not simply a sporting activity but a huge venture incorporating several international and other local players. These partners helped the games earn their reputation in sports history and merit a discussion.
Global Partners: Driving Innovation and Sustainability
Many large companies such as Airbnb, Alibaba, and Allianz were involved in the operations of the 2024 Paris Olympics. Airbnb was vital in how people searched for accommodations; providing cheap, sustainable, and socially engaged opportunities. Alibaba helped to bring the Games into a new level of digital interactiveness, especially with the young generation through the help of new technology and digital media. Allianz offered great insurance and risk management service; any problem was addressed before it became serious. Additionally, Atos also played a crucial role by providing the technological solutions necessary for the proper running of the event.
Other major sponsors like Bridgestone and Coca-Cola efficiently planned and coordinated critical aspects of the event; such as providing food, refreshments and transportation. All of these partnerships were geared towards providing guests and participants with a more positive experience at the games.
These successful partnerships also highlighted the need for innovative strategies and collaboration between major organizations in the operations side of big events. With names like Alibaba, Bridgestone, Coca-Cola and more majorly contributing to the overall success of the games, it is easy to see how impactful global partners can be on the business of the olympics.
Local Partners: Boosting the Economy and Community
While global partners provided scale and innovations, domestic players like Accor, Carrefour, and EDF made a different but equally important contribution. These firms were not merely sponsors and marketers; they were stakeholders in the area and the people’s lives.
The French multinational hospitality company Accor was responsible for many offerings for visitors and athletes. They ensured their guests were well accommodated while observing extra measures such as supporting the local producers and endorsing eco-tourism activities. Local partners also implemented several measures during the Games that benefited the minorities and encouraged unity.
For instance, Carrefour, a leading international retailer from France, was concerned with the accessibility of the Games for all. It sponsored local athletes and facilitated means through which fans could access events. Carrefour also sought to engage the community by procuring products from local producers or by giving them to social buildings for occasions.
EDF, a French electricity company, was the Games’ official power supplier – in every sense. Through them, the venues were supplied with the necessary power, which was done considering environmental conservation. EDF played a significant role in ensuring that the Paris Olympics was among the greenest in history, with amazing energy usage and conservation, among other things. These partners amongst many others display how local companies can have a major impact on the business of the olympics.
The Economic Impact and Challenges
The Paris 2024 Games were expected to bring significant economic benefits to the region, and they delivered; generating billions in revenue. This revenue inflow was a massive advantage for the local economy because it created the demand for employment and commerce. However, the result was not the same for all areas of the country.
While some sectors, such as the hospitality sector and the retail sector, witnessed a great increase, others, like the tourism sector, did not receive the boost they expected. Many of the adjacent tourist destinations who had prepared for an influx of traffic, were left utterly disappointed.
The unmet expectation of a higher tourist traffic could possibly be linked to current fear of events in the world or the uncertain economy. Despite some sectors not receiving the levels of traffic they expected, the business of the olympics made a major impact on Paris and France as a whole.
A Lasting Impression
The Paris 2024 Olympics will be remembered for the sports and their broader impact on society. The organizers’ main idea was to allow participants to build a sustainable social impact.
This they did by ensuring that they procured from small businesses, engaging in sustainable procurement, and employing people from reintegration programs. Such efforts were meant to ensure that the gains of the Games transcended the Games and their holding.
Paris 2024 establishes new standards for what the Olympics can and should deliver. Concentrating on sustainability, social impact, and community involvement indicates that the Games are not only about people’s sports achievements.
Big On Business?
If you are a fan of business, get your knowledge from Hustler’s Library! We are the best place online to find business tools, information and resources. Start navigating your business journey confidently with the people and the platform who want to see your business win!
