NBA legend, media personality, and business mogul, Shaq turned dominance on the court into a global brand spanning sports, tech, and franchising.
Shaquille O’Neal, also known as Shaq, is a legendary NBA player, entrepreneur, and media personality. With a career spanning nearly two decades in professional basketball, Shaq has become one of the most dominant and charismatic figures in sports history. Beyond his achievements on the court, Shaquille has successfully transitioned into a business mogul, with ventures ranging from endorsements and investments to media appearances and ownership stakes in various companies. His larger-than-life personality and savvy business moves have made him a respected figure in the world of entrepreneurship.
Shaq has owned over 150 Five Guys restaurants, making him one of the brand’s largest former franchisees. His portfolio has also included dozens of Auntie Anne’s, Papa John’s, 24-Hour Fitness gyms, and even Krispy Kreme. These ventures have generated millions in revenue and reflect his sharp eye for scalable, high-traffic consumer businesses.
In 2019, Shaq became a board member and brand ambassador for Papa John’s, investing in multiple Atlanta-area locations. He also helped launch the popular “Shaq-a-Roni” pizza, with proceeds supporting community initiatives. His involvement brought a trusted, high-visibility presence to the brand during a critical rebranding phase.
Shaq was an early investor in both Google and Ring before they became household names. These strategic investments demonstrate his ability to spot long-term tech trends and place smart bets outside of traditional business sectors, leading to substantial financial returns.
Beyond restaurants, Shaq has built businesses in fitness and automotive services. At one point, he owned more than 40 24-Hour Fitness gyms and over 100 car washes across the U.S. This diversification shows his commitment to building long-term, cash-flow-driven businesses in everyday industries.
In 2023, Shaq returned to Reebok in a leadership role, helping to relaunch the brand’s basketball division alongside Allen Iverson. As a longtime Reebok athlete, he now plays a key role in reviving the brand for a new generation blending business, culture, and legacy
Shaquille O’Neal’s impact goes beyond his on-court dominance and business success. He is a dedicated philanthropist, often using his wealth and influence to support various causes. Shaq’s contributions to education, youth programs, and community development have made a significant difference in the lives of many. His Shaquille O’Neal Foundation focuses on creating opportunities for underserved youth, providing them with resources and support to help them achieve their full potential.
Shaq is also a strong advocate for financial literacy, regularly sharing advice and insights on how to manage money, invest wisely, and build wealth. His commitment to giving back and empowering others is a testament to his belief in using his success to create positive change in the world.
I've failed over and over and over again in my life, and that is why I succeed.
Co-written with Jackie MacMullan, this autobiography goes deeper into Shaq’s life, offering a candid look at his time in the NBA, his relationships with other players and coaches, and his post-basketball business ventures.
This is a children’s book series written by Shaq, aimed at younger readers. The series follows the character “Little Shaq” and his adventures, teaching kids about teamwork, friendship, and solving problems.
A fun and imaginative children’s book that retells classic fairy tales with a humorous twist, featuring Shaq as the central character in these larger-than-life stories.
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