Case Studies

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How to Use a Service Guarantee to Win More Business and Build Customer Trust (A Plain-English Guide for Small Business Owners)

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How to Use Product Demos and Free Trials to Close More Sales for Your Small Business (A Plain-English Guide)

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Two Brothers Built an AI Startup in 14 Months. It Just Hit a $1.5 Billion Valuation.

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How to Offer a Money-Back Guarantee Without Getting Burned (A Plain-English Guide for Small Business Owners)

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How to Use Trade Publications to Get Your Small Business Noticed (A Plain-English Guide)

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How to Use a Paid Discovery Call to Convert More Prospects Into Clients (A Plain-English Guide for Small Business Owners)

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How to Build a Customer Persona for Your Small Business (A Plain-English Guide)

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How to Use an Advisory Agreement to Formalize Your Business Relationships (A Plain-English Guide for Small Business Owners)

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OLIPOP Just Hit a $1.85 Billion Valuation. Here’s How a Gut Health Soda Beat Big Soda.

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How to Choose Between Bootstrapping and Raising Outside Capital (A Plain-English Guide for Small Business Owners)

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