Case Studies

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How to Use a PESTLE Analysis to Plan for Your Small Business’s Future (A Plain-English Guide)

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How to Handle an IRS Notice for Your Small Business (A Plain-English Guide)

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How to Use Porter’s Five Forces to Understand Your Market and Outmaneuver the Competition (A Plain-English Guide for Small Business Owners)

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How to Use Value-Stream Mapping to Eliminate Waste and Grow Your Small Business (A Plain-English Guide)

A plain-English guide to value-stream mapping for small business owners -- how to identify waste in your processes,...
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From Special Forces to Startup CEO: How a 46-Year-Old Veteran Raised $22 Million in Cybersecurity

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How to Use Geofencing Marketing to Get More Local Customers for Your Small Business (A Plain-English Guide)

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How to Use Customer Education to Build Trust and Grow Your Small Business Revenue (A Plain-English Guide)

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How to Use a Soft Launch to Build Buzz and Reduce Risk for Your Small Business (A Plain-English Guide)

A soft launch is the smartest way to open your small business. Learn how to test your operations,...
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How to Choose and Work With a Business Accountant (A Plain-English Guide for Small Business Owners)

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How to Read a Commercial Lease Before You Sign It (A Plain-English Guide for Small Business Owners)

A commercial lease is one of the biggest commitments your business will make. Here's a plain-English breakdown of...
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