Case Studies

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May 27, 2026

Case Study: How Duolingo Used Gamification and a Unhinged Owl to Build a $7B Language Empire

May 26, 2026

How Harley-Davidson Sells Motorcycles to People Who Don’t Ride Yet

Harley-Davidson does not sell motorcycles. It sells an identity. The HOG community, the tattoo phenomenon, and the sound...

May 23, 2026

How Carvana Disrupted Car Dealerships With a Vending Machine and Better UX

Carvana did not invent a new product. It fixed an experience everyone hated. The vending machine towers, the...

May 21, 2026

How Stanley Went From Forgotten Thermos to $750M Cultural Phenomenon

Stanley made vacuum-sealed bottles for workers and outdoorsmen for over a century. Then it nearly died. Then a...

May 19, 2026

How Celsius Went From Near-Bankrupt Energy Drink to a $1B Brand by Betting on Fitness Culture

Celsius was nearly dead in 2018. Then it pivoted into fitness culture, got into Costco and Target, and...

May 18, 2026

How Old Spice Went From Your Grandad’s Deodorant to the Internet’s Favorite Brand

In 2010, Old Spice was a punchline. By 2011, it was the most talked-about brand on the internet....

May 18, 2026

How Starbucks Engineered a Third Place and Built a $115B Empire

Starbucks didn't build a coffee empire by selling great coffee. They built it by selling a place to...

May 17, 2026

How Five Guys Refuses to Franchise Cheap and Why That’s the Point

Five Guys has no freezers and no heat lamps. Everything is fresh. Everything is made to order. And...

May 15, 2026

How Chipotle Rebuilt Trust After a Food Safety Crisis and Came Back Stronger

Chipotle's stock fell 50% after a series of food safety outbreaks in 2015-2016. Here's how they came back...

May 15, 2026

How Buc-ee’s Turned a Gas Station Into a Road Trip Destination

Buc-ee's isn't a gas station. It's a destination that happens to have gas pumps. Here's how a Texas...

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