Starting a Business

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This AI Startup Wasn’t Looking to Raise. It Became a Unicorn Anyway — in 48 Hours.

How to Use Fiscal Year Planning to Set Your Small Business Up for Success (A Plain-English Guide)

How to Make the Transition From Solo Operator to True Business Owner (A Plain-English Guide for Small Business Owners)

13 Employees Built 53 AI Tools. Here’s the Playbook.

How to Build a Profitable Service Business From Scratch (A Plain-English Guide for Small Business Owners)

Starting a service business is one of the fastest paths to self-employment. This plain-English guide walks you through...

How to Use Live Chat to Convert More Website Visitors Into Customers (A Plain-English Guide for Small Business Owners)

How to Use the Art of Persuasion in Business Writing to Win More Clients and Close More Deals (A Plain-English Guide for Small Business Owners)

How to Build a Competitive Moat for Your Small Business (A Plain-English Guide)

A competitive moat is the structural advantage that makes your business hard to copy and your customers hard...

How to Use a Small Business Development Center (SBDC) to Grow Your Business (A Plain-English Guide)

Free expert business coaching exists in your city. Here is how to find your local SBDC and get...

How to Use Visual Merchandising to Sell More in Your Small Business (A Plain-English Guide)