Legal & Compliance

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How to Use a Service Guarantee to Win More Business and Build Customer Trust (A Plain-English Guide for Small Business Owners)

How to Offer a Money-Back Guarantee Without Getting Burned (A Plain-English Guide for Small Business Owners)

How to Use Trade Publications to Get Your Small Business Noticed (A Plain-English Guide)

How to Use a Paid Discovery Call to Convert More Prospects Into Clients (A Plain-English Guide for Small Business Owners)

How to Build a Customer Persona for Your Small Business (A Plain-English Guide)

How to Use an Advisory Agreement to Formalize Your Business Relationships (A Plain-English Guide for Small Business Owners)

How to Choose Between Bootstrapping and Raising Outside Capital (A Plain-English Guide for Small Business Owners)

How to Use Thought Leadership to Grow Your Small Business (A Plain-English Guide)

How to Use the Jobs-to-Be-Done Framework to Grow Your Small Business (A Plain-English Guide)

Most small business owners think they know why customers buy from them. The Jobs-to-Be-Done framework reveals the real...

How to Find Your First 100 Customers as a Small Business Owner (A Plain-English Guide)

Getting from zero to your first 100 customers is the hardest part of building a business. Here is...