Case Studies

Start Learning

How to Use Humor in Marketing to Make Your Small Business Unforgettable (A Plain-English Guide)

He Built 40 Prototypes Before Hitting Send on His Kickstarter. At 71, Richard Brown Is Just Getting Started.

How Etsy Makes Money: The Marketplace Model

How Fiverr Makes Money: The Freelance Platform Breakdown

How QuickBooks Makes Money: Subscriptions and the SMB Ecosystem

How Gusto Makes Money: Payroll, Benefits, and SMB Finance

How Wix Makes Money: Free Platform, Paid Everything Else

How Squarespace Makes Money: Subscriptions and Commerce

How Fundbox Makes Money: Revenue-Based Lending

How Kabbage Makes Money: AI Lending and the AmEx Acquisition