Case Studies

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Buc-ee's Case Study

How Buc-ee’s Turned a Gas Station Into a Road Trip Destination

Buc-ee's isn't a gas station. It's a destination that happens to have gas pumps. Here's how a Texas...
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Sonic Case Study

How Sonic Turned a 1950s Drive-In Into a $1B Franchise Empire Without Changing the Vibe

Sonic looks like a nostalgia play. It is actually one of the most efficient beverage businesses in fast...
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Nubank Case Study

How Nubank Built Latin America’s Largest Bank Without a Single Branch

Nubank started in Brazil when banks were charging 400% APR and the average account opening took 45 days....
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In-N-Out Case Study

How In-N-Out Burger Stayed Private and Built a Cult Worth More Than Most Public Chains

In-N-Out has never gone public, never franchised cheap, and never expanded faster than its culture could handle. The...
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Quiktrip Case Study

How QuikTrip Became America’s Favorite Convenience Store by Treating Employees Like Assets

QuikTrip consistently ranks as one of America's best places to work — and also one of its best-run...
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Dollar Shave Club Case Study

How Dollar Shave Club Dethroned Gillette With a $4,500 Video

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Spanx Case Study

How Spanx Bootstrapped to $1B With Zero Advertising

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Airbnb Case Study

How Airbnb Survived Near-Death by Selling Cereal

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Warby Parker Case Study

How Warby Parker Disrupted a $140B Industry With a $95 Pair of Glasses

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Trader Joe's

How Trader Joe’s Created Cult Loyalty Without a Single Loyalty Program

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